Talking Real Estate: How Re/Max Platinum Became Sarasota's First Voice-Enabled Realty Brand
The Mission: Re/Max Platinum of Sarasota set out to lead — not follow — in the competitive real estate market. Their goal: to be the first real estate brand in Sarasota with a voice-powered experience using Amazon Alexa.
Services Provided
- UX Design
- UX Writing
- Voice User Interface (VUI) Design
- Voiceflow Development
- Twilio API Integration
Key Outcomes
We built the first voice-enabled real estate experience in Sarasota, delivering exceptional results across all key metrics.
First
Voice-enabled realty brand in Sarasota
5.0
Star Rating on Amazon
52
Days from concept to launch
SMS
Integration with Twilio
Voice Innovation
100%
First real estate voice app in the region
Market Leadership
First
Company to launch voice-enabled real estate experience
The Goal
In real estate, speed and innovation mean everything. Re/Max Platinum of Sarasota wasn't just trying to compete — they wanted to lead. Their bold idea? Create a voice experience that allows anyone to start their home buying or selling journey simply by asking Alexa.
It was a first-of-its-kind move in the region, aimed at boosting agent visibility, simplifying discovery for clients, and proving their tech-forward leadership in the real estate space.
The Compelling Event
With competitors hot on their heels, Re/Max Platinum had a narrow window to launch. The goal was not just innovation — it was timing. They needed to hit the market before anyone else could.
The Solution
To deliver on speed, scalability, and simplicity, we turned to a no-code approach using Voiceflow for rapid voice interaction design, paired with Twilio for SMS delivery and Google Sheets for easy agent management.
Voice Experience
- Natural conversation flow
- Rapid prototyping platform
- Amazon Alexa integration
Smart Integration
- SMS via Twilio API
- Google Sheets backend
- Real-time agent matching
The Complete Voice Ecosystem
A seamless integration of voice technology, messaging, and database management that revolutionized how clients connect with real estate agents.
Complete System Architecture
Client Notification
Text Message #1: After using the Alexa skill, homeowners and homebuyers receive an instant SMS with their matched agent's contact information, making it easy to start their real estate journey.
Agent Alert System
Text Message #2: Re/Max Platinum Realty agents receive immediate SMS notifications when a potential client uses the app, including the client's contact details and inquiry type for quick follow-up.
Agent Qualification
Real estate agents in Sarasota who aren't part of the Re/Max Platinum network can submit qualification requests. Stakeholders receive SMS notifications when new agents apply, streamlining the recruitment process.
The Implementation
A staggered rollout that balanced speed with quality, ensuring a smooth launch and ongoing success.
Top Agent Directory Process Flow
Complete user journey from voice interaction to agent connection
Team Training
Internal team onboarding and database management training
Certification
Alexa Skill certification and approval through Amazon
Launch
Public voice launch and local market promotion
Iteration
Continuous improvement based on user feedback
"Daniel knows what he's doing in VUI technologies, especially Voiceflow. We were impressed with how he took our concept and turned it into a polished, working Alexa experience all while staying communicative, organized, and on schedule. He's an easy-to-work-with professional that I highly recommend."
Greg Jordan
President at B2B Resource
The Resolution
Re/Max Platinum's Alexa Skill wasn't just a "nice-to-have" — it became a strategic differentiator. It empowered users to connect with agents instantly, reduced friction in the buying/selling journey, and proved Re/Max's commitment to staying ahead of the curve.
Transformation Achieved
- Strategic market differentiation
- Instant agent-client connections
- Reduced friction in sales process
- Proven tech leadership position
Mission Accomplished
52 Days
From concept to certified Alexa Skill
Now, they don't just sell homes — they start conversations.